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Quantity
1
Deep purple with warm undertones
Semi-Perm
16-24 washes
Most vivid on level 7+ hair
Nasty is a special-edition semi-permanent shade created in collaboration with longtime GDY stan and creative muse, Rico Nasty.
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to h
4.9
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LOVE THIS COLOR! I like to pair it with ppl eater or make it happen. It looks so good and is so vibrant. The consistency of the dye makes full saturation a breeze.
S
Sarah · October 13, 2026
Rocking my Rock Lobster Red
Obsessed with how easy and stress free the application kit made this transformation for me. The lightening kit did exactly what I needed it to and my hair didn't burn to a crisp. The red is vibrant and warm, exactly the shade I have been wanting! I've been using GDY for at least 2 years now and the results always speak for themselves.
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quinn · September 25, 2026
more please
some products I'd love to see: -color remover- non bleach or less damage like color oops, color eraser -blue and purple deposit -colored and blonde extensions like Haley Williams uses for tour. IMPORTANT: MORE ECO-FRIENDLY PACKAGING and give back opportunities for combating climate change.
