The beard logo, embroidered, with a stitched border and an iron-on back. Put it on a jacket, a bag, a vest, a hat, whatever holds still long enough. About 3in by 2.5in. Order five or more and they're $2.99 each. To put it on: line it up where you want it, set the iron to cotton with no steam and no water, then press on a hard surface for 30