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$19.99
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DEEP VIOLET
(VELVET COLLECTION)
UPGRADED FORMULA MADE WITH NATURAL VEGAN BOND MULTIPLIER TECHNOLOGY
CERTIFIED PLASTIC NEUTRAL
4.7
410 ratings
5
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3
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1
genuinely the best ever
this purple is gorg! its long lasting (when you take care of it obv), showed up pretty well on relatively darker brown hair, and it makes my hair so soft! this brand never fails to amaze me 💜💜
A
Alaina · 15 days ago
My favorite :3
Ever since I found this purple dye it has been my favorite, i've tried some others but this one is exactly what I wanted and lasts when you take good care of it. I like adding a touch of bright pink dye to this color and it makes the perfect in-between blue and pink shade. I just ordered more and plan to mix it with magic salem next going for a darker look :3
J
Jillian · September 22, 2026
Love
Great purple added to a orange shade and loved the formula !!! The formula is even better then it used to be !!
