Our salon-quality, eco-friendly Shampoo will gently cleanse your hair with a luxurious lather. Our non-toxic, vegan ingredients nurture your strands and scalp, restoring essential nutrients, adding hydration and shine, while enhancing your hair’s texture.
4.8
158 ratings
5
4
3
2
1
Worth the Hype
Random find in a cute shop while out of town. Been using and loving ever since. All natural ingredients and smells amazing! Made a huge difference in my hair.
A
Athena · 18 days ago
Love the scent personally. It is a little strong for those who don’t do much scents. I love how it feels and it definitely calms my frizz by a big percentage. I let my hair air dry and the frizz and poofiness of the straight/wavy hair I have has come down!
S
Shelby · September 25, 2026
Sustainable and Refreshing!
I am so happy to have found a liquid shampoo and conditioner brand/company that is sustainable and does a great job cleaning and conditioning my hair. I've been using solid shampoo and conditioner bars for a few years now, but when I have guests over, many can be hesitant to use the bars. The switch to Plaine has made my own hygiene routine so much easier, but I've had several of my guests compliment how soft the conditioner made their hair feel and how nice the shampoo and conditioner smell!