From 8 AM to close — no touch-ups required. Set It Up is the weightless cream-gel primer that extends your makeup all day long while giving skin a serious skincare moment. The airbrushed formula blurs the look of pores, controls shine for 8 hours, and delivers an instantly smoother, more flawless base. Niacinamide refines skin texture, Pe
4.8
116 ratings
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Love!!
I truly do notice a difference in how smooth my makeup goes on with this primer. It’s affordable, feels great, and works great. I was never a primer girl for years and years, then I just happened to try this, and I can not go back!!
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Averie · August 28, 2026
Dependable Primer Good Value
Love this primer. Have bought on repeat. Half the price of other primers, and works just as well if not better. Easy to apply, not sticky, absorbs well, keeps make up in place.
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Anastasia · August 10, 2026
This is great and doesn't irritate sensitive skin.