Temporary color stays until shampoo’d out (you can swim in it!)
Reflective mineral powder for a multi-dimensional, natural look
Never stiff, sticky, or waxy like mascaras, crayons and sprays
Great value! 6 months to 1 year usage for one compact
Our root concealer has no waxes, no
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2.9K ratings
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Best cover up!
I have been using this product for years. I’ve used others but this one is the best. It covers up my gray hair perfectly until my next dye job. I highly recommend this.
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Debra · September 13, 2026
Love this product
I have used the spray color touch up for years. It was heavy, made my hair feel dirty and heavy.
My daughter told me about WOW and I finally ordered some…I absolutely love it! It makes such a difference and it feels so natural! Thank you!
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Bobbie · August 27, 2026
The color blends in with my hair to cover up the part on top of my head, where my hair is showing some roots.