Fast Whitening. Repairs Enamel. Stops Sensitivity.
Powered by Hydroxyapatite. Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensitivity + restores enamel's original glo
4.8
421 ratings
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My 18yr old autistic offspring is very happy to find a good flavour that isn't peppermint. They like the lemon flavour as nicely lemony but not too overpowering
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Esther · 4 days ago
Soft lemon toothpaste is great albeit far too sweet (for me). I'm slightly confused as to why the toothpaste has fluoride in it when it doesn't need to . Otherwise, I like that it doesn't go super foamy, my teeth feel really clean after using it and I think my teeth look a little bit brighter (not whiter) .
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Mary · 11 days ago
Kept seeing the ads and was intrigued so decided to give it a go. I won't use anything else now, my teeth have never felt cleaner and I love the lemon flavour 😋