Your laundry routine upgraded to the level of your personal care. Who would want to wash their laundry differently once having tried NOT A DETERGENT? The unique clean and comforting Not a perfume scent subtly infused in your bed linen, clothes or towels. Our highly concentrated solution is presented in a compact bottle which allows you to
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My favorite detergent is not a detergent
I get sad when this bottle runs out because I’m allergic to most scented detergent and this not only gets my clothes clean but makes them smell amazing. I’d never known what having clothes smell actively nice out of the dryer instead of just neutral smelled like and as it turns out I love it.
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Emily · July 23, 2026
My clothes smell soooo good and I love that it’s concentrated. A little goes a long way!! Now I just need dryer sheets!!
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DeAnna · May 2, 2026
Smells Great
This detergent smells best when used on specialty or delicate clothing with cool water. I’ve found that applying the detergent directly to the fabric before washing really helps bring out the scent I’m looking for.
I’ve also used it on a regular load with hot water-the fragrance is lighter, but still pleasant. So far I’ve washed pillowcases and sleep masks, with bedsheets up next. My only wish is that it came in a larger size!