Your lashes changed. Your mascara never did.
Most women over 40 struggle to find the perfect mascara, and the reason is simple: the needs of their eyelashes have changed — but they keep using a mascara that was never suitable for them. We call it The Mature-Lash Mismatch. VolumeCare+ was built to fix all three parts of it.
Big, bushy wand
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3.6K ratings
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Best mascara
I love this mascara! You can splash water on this mascara and it works almost like it’s waterproof - but comes off when you wash your face without requiring remover for waterproof mascara. Looks great all day and healthy for the lashes!
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Anonymous · 1 day ago
Excellent product, really works and great customer service
My lashes were sparse and short and I started using this excellent, long-lasting waterproof mascara a couple of years ago on the recommendation of a friend. My lashes have strengthened and lengthened. The product is gentle yet lasts during the whole day. Customer Service at Rumi is great - responsive and personal. Highly recommended.
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Anonymous · 6 days ago
Fantastic for older lashes.
Fantastic mascara for older lashes. Customer service is great too. But watch out on the website - I chose a single purchase and when I scrolled apparently it hopped to subscription. They filled the subscription at midnight ET so I couldn't get it cancelled. I will return as I have 3 brand new tubes!