Medium, flexible hold styler that activates curls and waves
Works great on non-curly hair for a firmer styling crème
Low shine
Helps control frizz and preserve color
Did you know…
Curvy Crème can be used on curly or straight hair.
LOMA’s founder, David Hanen, absolutely loves Curvy Crème. It is
4.4
72 ratings
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Great product
My stylist introduced me to Loma products. I used to straighten my fuzzy hair. Now I use Curvy Creme instead of a flat iron. It lasts for several days, by just re-wetting it. It's changed my daily routine for the better. The only improvement that I would make is to have it in a pump bottle. Four stars because it can get messy dispensing it.
J
Janet · September 17, 2026
New scent for conditioner and calming creme
The new conditioner smells different. Not sure what happened. The shampoo has the same smell but the conditioner doesn’t smell that good at all. Did you change the recipe? Also the calming crème also smells different too. Not a fan of the new smell.
E
Erin · September 26, 2026
The Best Products for curly hair.
I have been so pleased with the calming cream and the curvy cream. These are the best products I have found to fight frizz and add shine to my curly hair. I have tried multiple products over the years and these by far are the best I have found! Thank you, Loma!