It's called Numero Uno for a reason. 🖤 This BFF Liquid Eyeliner has been earning its top spot in makeup bags for years — and one swipe tells you exactly why. Intense, jet-black pigment with an ultra-fine precision tip for lines as thin or as bold as you want them. 24-hour waterproof, smudge-proof, and budge-proof formula that stays put th
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Best eyeliner ever!
This is the best liquid eyeliner I’ve ever tried! Super black, glides on like a dream and does not budge for at least 24 hrs! It’s hard to get off but that’s kinda the point for me! Will definitely repurchase in all the colours!
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Dawn · September 27, 2026
Amazing Eyeliner
It’s called BFF for a reason. By far the best eyeliner I own! The pigment is very rich and applies so seamlessly on my eye. I thought I was bad at applying my eyeliner since nothing would stay even but it turns out I just needed this eyeliner.
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Lessly · August 17, 2026
I pray they don't change the formula
I have been using this eyeline religiously for at least 5 years and NOTHING compares to it. I live in Canada and it really is a struggle to order from california but every year i go through with it simply because i cannot find any eyeliner that comes close to this one. It is long lasting, doesn't smudge or bleed troughout the day, easy to apply, doesn't dry out and I can use one liner for MONTHS. don't look further, this one is simply unbeatable.
