As the distinctive roasted aroma of hojicha gently rises, a rich, full-bodied depth gracefully follows. Beyond its fragrance, the tea’s natural, rounded umami is beautifully balanced, spreading softly across the palate and leaving a refined, lingering finish.
This distinctive flavor comes from carefully selected first-flush tea leaves. B
4.8
20 ratings
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Very good hojicha
Excellent quality hojicha powder for a good price. I'm happy to have this product in my pantry. I use it for lattes and the flavor is much better than the premixed kind.
K
K · August 6, 2026
Smooth matcha
Blind bought this matcha powder and I’m so pleased! Smooth, rich, umami with little bitterness. Will definitely visit their store in Kyoto when I return to Japan next year. I also loved the packaging and note included in the parcel :)