Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look.
Why You’ll Love It: • DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays vibrant for weeks • Best on Pre-Lightened Hair – Works best on level 7
4.6
435 ratings
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Does it's job
Bought this dye a few weeks ago and recently just dyed my hair. Was easy to do and the color doesn't seem to bleed as much as it normally does with similar dyes. I do like the shade my hair turned out, honestly have pretty dark hair but layered it on top and it took pretty well. Have yet to see what it looks like when it fades but since it's over my natural I don't expect it to be too bad
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Kylie · September 18, 2026
Amazing?
Love mixing this colour with reds! Smells unreal and makes my hair so soft and shiny! This is a super rich colour and adds depth to any reds or purple tones!
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Hannah · September 8, 2026
Great color !
Honestly loved the color ! I mixed it with the Wrath red to get a more vibrant look and it's juste the cutest thing ever. The color is a little darker than on the bottle but you can always swatch it to know what you are working with and color match