Icon by name, icon by nature. Icon Mascara gives instant volume, curl and definition in just a few strokes. The jumbo spiral brush wraps every lash (even the shy ones) in a deep, glossy black coat. The flexible formula builds effortlessly — one layer, three layers, your call — and stays soft, defined and comfortable from morning to night.
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253 ratings
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Brilliant mascara. Makes lashes look lush, no smudges or panda eyes all day and yet comes off easily with water…. no harsh rubbing or wipes needed.
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Alexandra · September 13, 2026
fantastic mascara feels lightweight when wearing separates lashes doesnt bleed or smudge thoughout the day
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Angela · 3 days ago
First time using the icon mascara. Its fab! Great length and definition if i actually take my time to Apply properly!
