Smoother makeup now. Healthier skin later.
Primer should make your skin smoother, not just give the illusion of it.
Most conventional primers rely on synthetic ingredients to create a smooth base that suffocates the skin under non-breathable silicones.
Ours uses squalene, silica, and glycerin as breathable smoothing agents, plus organic
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493 ratings
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A New Favorite
I have never used primer before this product but it makes such a difference and I will probably never go back to not using it. This primer is exceptional and feels more like a moisturizer. It does not clog pores. Paired with Toups & Co Foundation has been a game changer for my skin.
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Ruthie · September 5, 2026
Primer
Full of wonderful ingredigents that give my skin a glow and great base for foundation
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Brenda · 1 day ago
Must have!
For the sake of cost, I had not been using a primer with my foundation. Big mistake. This helps my foundation go on so much more smoothly and last longer, causing me to use less overall. A little primer goes a long way, so one bottle lasts a long time. This has made a huge difference in my make up application and I can’t recommend it enough! Just get it. It’s worth it.